Live Streaming

"Clearly there's more to successful streaming than merely producing and distributing theatrical content. Producers need to learn how to engage better with audiences online to get the full benefits of the medium. In an ideal world, this would mean recruiting social media strategists to their teams, expensive perhaps, but a move that could pay off in the long term. The combination of live streaming and digital engagement could generate valuable audience data they couldn't otherwise access." Lees op The Guardian verder over live streamen van podiumkunsten; een stuk door Chris Mellor.